IT’S NOT PERSONAL, IT’S BUSINESS.
We’ve all been conditioned to believe it. We’ve probably even said it a few times. But deep down, we know it’s bull. Business — and marketing specifically — is people working with people to communicate and sell something to people. And with all those people involved, there’s a lot to gain by taking it personally.
At Trilix, we take it personally because great work is born out of great relationships.
Brand Reach Continues Reaching
“Your brand is more than a logo and a tagline.” Brand developers have been repeating this statement since advertising emerged in the 1950s. Today…Read More