Bringing Vegas to Iowa in 90 days.
The owners of what would become Riverside Casino came to Trilix with an empty building and a dream to build a high-class casino right here in Iowa. With only three months until the opening date, Trilix helped Riverside create an impactful brand that would stand out from the in-state competition and give them a lasting place in the casino market.
Through extensive research, Trilix discovered that people in Iowa wanted the Las Vegas casino experience without the hassle of actually traveling there. So we decided to bring Vegas closer to home. Riverside’s logo, tagline, messaging and look and feel for all elements were made to reflect the glitz and glamor of Sin City. Everything from poker chips, restaurant menus and signage to commercials, print advertisements and brochures were created to project a new, fun brand image.
“In the state of Iowa, a Vegas-inspired approach to branding transformed the casino landscape and permanently changed the game.”
The casino opened to resounding acclaim. Customers wholeheartedly embraced the new Riverside Casino and its innovative Vegas-styled approach. And after seeing Riverside’s success, multiple Iowa-based casinos adopted similar Vegas-style approaches to their marketing.
We create uncommon results by building brands on a personal level. If you’d like to know more, we’re here. Just ask.
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