Elevating Iowa's Hockey Scene
After two exciting hockey seasons in Des Moines, the Iowa Wild is well on its way to becoming a powerhouse among the metro’s sports team brands. In 2014/2015 the Wild — an American Hockey League affiliate of NHL’s Minnesota Wild — sought to increase awareness among Iowans of the high level of experience and passion the team brings to the arena. Creating an ultra-professional presence, especially with marketing materials, and video in particular, was an important step to help elevate Iowa’s hockey scene.
To Wild fans, it’s hockey season all 365 days of the year. Trilix helped create the WILD 365 Hockey Club for the 2015-2016 season — a membership campaign seeking to increase the season ticket holder base. By sending direct mail packages and touchpoints from the coach and team throughout the year, the campaign highlights the benefits of being a WILD 365 member.
"We love working with the Wild! Their marketing crew, their team and, most importantly, their fans provide a solid base for us to help build and market an already upstanding brand. From direct mail to video, every piece we collaborated on was crafted with great detail and passion for a team we’ve grown to respect and call our own. Thank you for this tremendous opportunity. Go Wild!"Brett Adams, CMO, Trilix
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