Trilix and long-term partner the Greater Des Moines Convention and Visitors Bureau (CVB) have once again collaborated with Luminary Creative to show off our beautiful city by way of your TV and computer screens.
The 2016 CVB summer campaign includes video spots that highlight the greater Des Moines area as a trendy summer vacation spot. The videos feature local businesses and events people can experience when they visit Des Moines. Co-op partners include the Des Moines Farmers’ market, Des Moines Performing Arts, Prairie Meadows Racetrack and Casino, the Iowa Speedway, the National Balloon Classic (Indianola), the Iowa State Fair, Adventureland and Adventure Bay Waterpark, Blank Park Zoo, Living History Farms, Valley West Mall, 80/35 Music Festival, Jasper Winery, the Iowa Cubs, local bike trails, bars, restaurants and more.
The summer campaign series consists of three video spots, each focused on a different target demographic — young professionals, social moms and active adults. You can see the TV spots in western Illinois, Omaha, central Iowa and eastern Iowa. They are also used on social media, in video pre-roll ads and more.