They’re tough, they’re quick on their feet and they’re becoming one of the metro’s powerhouse sports teams. The Iowa Wild — an American Hockey League affiliate of NHL’s Minnesota Wild — is coming off two exciting hockey seasons in Des Moines. To increase awareness among Iowans of the high level of experience and passion the team brings to the arena, the Wild approached Trilix for guidance on marketing materials and video to help elevate Iowa’s hockey scene.
Trilix worked closely with the Wild to develop the tagline “Hockey Lives Here,” helping build a foundation for the team. In addition to promoting the tagline through various marketing materials, we helped craft a season ticket membership campaign for the 2015–2016 season, WILD 365 Hockey Club, to increase the season ticket holder base. We also offered the Wild a new approach for video, creating nearly 40 cool and clever pieces for the team that feature players, sponsors and community events to build the “Hockey Lives Here” brand.
To learn more about our partnership with the Iowa Wild, check out some of our work: http://www.trilixgroup.com/work/iowa-wild/.