In the first-ever Super Bowl game that went into overtime, the New England Patriots managed to score 31 unanswered points to defeat the Atlanta Falcons. While the action on the field provided great Sunday entertainment, it was the commercials that kept the Trilix team on the edge of our seats.
Keeping with tradition, the Trilix team gathered around their TVs with their favorite snacks and beverages ready to take in this year’s commercials. Our Trilix Super Poll starting lineup took to Twitter to discuss all of the ads using #TrilixSuperPoll. There were hits and, of course, there were misses. While we were watching, we polled our followers. Here’s what we found:
- Before the game started, we asked our followers what they looked for in a Super Bowl ad. An overwhelming majority of 65 percent said they look for funny ads, followed by relatable and cinematic masterpieces. A note to all marketers — serious, fact-based ads have no place in the Super Bowl, according to our followers. That option had zero votes.
- Seventy percent of our followers were rooting for the Falcons. Better luck next time, folks.
- After the Google Home commercial aired, we asked our followers if they’d use a smart device in their homes. Fifty-two percent said yes, while only 15 percent said no.
- At halftime, 43 percent of our followers voted Bai’s spot as their favorite.
- When it comes to searching for Super Bowl ads, 39 percent of our followers are not likely to search on YouTube or a social media page to rewatch the ad. Thirty-three percent are very likely, and 18 percent were already rewatching their favorites at the time of the poll.
- Budweiser and Busch prevailed as the top beer commercials for our audience. Both received 38 percent of the vote, followed by Bud Light at 19 percent and Michelob Ultra at 8 percent.
Let’s talk national numbers
479.9 million social impressions generated by Stranger Things 2, the most for any ad
111 total ads
57 percent positive feedback for Budweiser ads during the game, according to iSpot.tv
25 third-quarter ads
18 ads featuring celebrities
7 promotional ads for “24: Legacy,” which debuted after the game
4 ads for online games
2 ads featuring a Justin (Bieber and Timberlake)
1 ad that had its ending aired online, for 84 Lumber
We’re already looking forward to next year’s big game!