The key to any successful marketing plan begins with the client. At Trilix, we’re fortunate to have outstanding clients, and we develop relationships with those clients that help secure their trust and confidence in the work we do with them. One of those clients happens to be one of our longest-standing partners to date — Stine Seed Company.
Stine is the largest independent seed company in the United States and has several unique qualities that help its business stand out among competitors, including world-class corn and soybean genetics and the company’s commitment to staying true to its family farm roots and values. Farmers choose Stine for these reasons, among others. They choose Stine for innovation. They choose Stine for service. They choose Stine for performance. They choose Stine because Stine has yield. From this idea, the I Choose Stine Grower Experience Series campaign was brought to life — a marketing and public relations campaign focused on real-life experiences from Stine growers.
The campaign gives farmers insight into what it is like to work with Stine, a company that still conducts business with plenty of face-to-face meetings, a hand shake and honesty. Stine believes that is what a farmer deserves, and that is what this campaign delivers: real growers telling it like it is — no actors, scripts or elaborate sets.
Stine worked closely with Trilix to develop various marketing and public relations strategies and tactics to make the I Choose Stine Grower Experience Series campaign come to life. Through the use of grower testimonials, radio and digital communications, social media and advertising, the I Choose Stine Grower Experience Series campaign has had outstanding success, reaching hundreds of thousands of individuals and building on the success of our client. We are honored to have been involved in the campaign. While our priority is always the client’s success, we also got to enjoy some of the other benefits of the campaign, including a little hardware.
First Place — Internet website — directed to farmers, ranchers or growers and all others serving agribusiness for the Stine Stories Microsite
First Place — Interactive marketing tools for the I Choose Stine Grower Experience Series videos
Merit — Single-page ads, series for the I Choose Stine Grower Experience Series ads
American Advertising Awards — American Advertising Federation, Des Moines
Silver — Integrated Advertising Campaign, Regional/National, Consumer — I Choose Stine Grower Campaign
Judge’s Choice — Consumer Website — Stine Stories Microsite
Gold — Magazine Advertising Campaign — I Choose Stine Grower Experience Series ads
22nd Annual Communicator Award
Award of Distinction — Branded Content, Business to Consumer — I Choose Stine — Chris Nelson video
23rd Annual Communicator Awards
Award of Distinction — Branded Content, Business to Consumer — I Choose Stine — Brent Arp video
Award of Distinction — Branded Content, Business to Consumer — I Choose Stine — Farm Progress video