Learning how to leverage the power of social media can be tricky for businesses. They need to know which platforms to use, how to grow their customer base and what content will engage their followers. Studies show that three-quarters of consumers use social media to influence their purchasing decisions. In addition, 97 percent of consumers search for local businesses online, and 71 percent of those who have positive interaction with those businesses on social media are likely to recommend their brands to others. These numbers reinforce how important it is for businesses to join the appropriate networks to grow their brands. While it’s easy to sign up for an account, understanding the fundamentals of each platform can be daunting and time consuming. Trilix’s Communications Specialist Megan Townsend offers these six tips to help you get started.
1. Master one social media platform at a time.
When choosing which social media platforms to use, start by focusing on one. Choose the platform that reaches your ideal audience and is best suited for your company. Once you have mastered your first platform, typically Facebook, Twitter or LinkedIn, you can branch out into other not-as-frequented networks such as Vine, Snapchat, etc.
2. Deliver consistent content.
Posting consistent content to your social media page(s) is one of the most important things you can do for your brand. You do not want your clientele to see your page dwindle or have their questions and comments go unanswered. Posting at least once or twice per week helps ensure your customers keep your brand top of mind.
3. Interact with page fans and visitors as much as possible.
Regardless if the interaction is positive or negative, make sure to address your customers’ questions, comments and concerns as quickly as possible, and always within 48 hours. If someone posts something negative to your page, your goal is to respond to them to show you care about their concerns. If the interaction is positive, always thank customers for their comments — this makes them want to share their experience with others, and it will help build a brand advocate.
4. Be careful about what you say and how you say it.
Make sure to read and reread everything before pressing the “post” button. Is your grammar, punctuation and spelling correct? Is there anything in the post that someone could take offense to? If you have to think twice, more often than not you should not post. Be considerate of anyone and everyone that could come into contact with your page. Avoid political and sensitive issues at all costs.
5. Use visuals to help tell your company’s story.
Use photos and videos as often as possible to help demonstrate what your company does. Facebook has released statistics that show people interact and engage with visual posts way more often that those without visuals. Using photos or videos will ensure your post doesn’t get overlooked in your customers’ newsfeeds.
6. Analyze past posts to improve future content.
Every month, check your analytics to see how each of your posts are doing. How many people are seeing your posts? How many likes and comments are you getting? Are your posts being shared? This will help you decide which posts are doing well and what people want to see more of in the future. Always listen to your customers! After all, they are your biggest brand advocates.
Megan and others in Trilix’s public relations department help clients strategize, plan and manage their social media accounts. We can help you maintain your current social media sites or help you establish profiles that will position your brand for success. If you are interested in our social media services, please contact Public Relations Director Jana Rieker at JRieker@trilixgroup.com or 515-974-4741.