While musicians will be tooting their horns during Metro Arts' Jazz in July, Polk County Housing Trust Fund will be tooting about the importance of affordable housing.
A unique promotion partnering Polk County Housing Trust Fund and Metro Arts Alliance is spreading the word about the role affordable housing plays in making our community work. More than 25,000 concertgoers who attend Metro Arts’ Jazz in July series will receive a Jazz in July Neighborhood Passport. Developed by Trilix, this passport not only contains information about the importance of affordable housing but also provides a chance for concertgoers to win prizes from area merchants at each of the 16 concerts scheduled for the season.
“We were looking for a way to take our message to area neighborhoods,” says Trust Fund Executive Director Eric Burmeister. “Partnering with Metro Arts is the perfect match because both organizations share a common mission — to enrich area neighborhoods.” Representatives from Polk County Housing Trust Fund will be at each concert to “stamp” passports and distribute information about affordable housing in each specific neighborhood.
The Jazz in July Neighborhood Passport extends the impact of the “Can I Be Your Neighbor” campaign that was created in 2013 to change perceptions about affordable housing. For more information, visit www.canibeyourneighbor.com.