The design industry is constantly growing and evolving, meaning it’s more important than ever for industry professionals to keep on top of their game. That’s why Trilix designers Abby Luhrs and Angel Smith recently attended the HOW Design Live Conference in Boston. HOW is the largest annual gathering of creative professionals across the United States. The conference provided Abby and Angel the resources to not only freshen up, but also to learn about upcoming trends in many different areas of design.
While at the conference, Abby and Angel attended a variety of workshops and breakout sessions focusing on business aspects of design, creativity, selling to clients, building better brands, assembling a better creative team and more.
Both Abby and Angel considered their favorite and most influential part of the conference to be the inspiring keynote speech “Basic Principles of Identity Design” by Sagi Haviv of Chermayeff & Geismar & Haviv, an industry-leading branding and graphic design firm that boasts clients such as Harvard University Press, Chase Bank and Armani Exchange.