Cyber Monday Emails: Are They Working?

Black Friday, Small Business Saturday and Cyber Monday are days that U.S. shoppers in the obsess about for the entire month of November. Whether you’re looking for a 4K flat-screen television, the perfect gift from your hometown boutique or the greatest deals of the year from e-commerce sites like Amazon, there’s a deal for you.

Copywriter Tucker Vasey saw more than 50 emails in his inbox promoting steep discounts. Since Black Friday, online giant Amazon has hit his inbox up at least three times per day, promoting deals “too good to pass up.” Any other time of the year, the influx of sale emails would be infuriating — even to marketers. But, in the name of saving a few dollars, we turn a blind eye. CMO.com reports that on Black Friday, email marketing contributed to 17.8 percent of the $3.34 billion dollars spent.

In 2015, CNNMoney.com reported U.S. online orders totaled over $3.07 billion during Cyber Monday. That is a 16 percent increase from 2014’s Cyber Monday and made last year’s Cyber Monday America’s biggest e-commerce sales day ever. That record is expected to break this Monday as Adobe’s research predicts 2016’s Cyber Monday online sales to reach $3.36 billion. Social media also helped consumers put products in their online carts for the 2015 holidays, with over 1 million mentions for “Cyber Monday,” and we expect those numbers to grow this year.

What are you searching for this Cyber Monday? What was your greatest deal? Tweet us at @Trilix to let us know your best Cyber Monday finds!

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