How do you set a new pressurized vehicle vessel business apart from their competitors? Trilix was challenged with this very question in 2013 when we worked with Majona Steel to create a new brand identity to differentiate their pressurized vessel business apart from other units.
The company wanted a strong, timeless company identity, logo and tagline, yet given the existing competitions’ similar look and feel, an element of differentiation was important. The color combination and modern design Trilix created provided enough pop to stand out from the crowd, yet still relay a mature and reliable company to potential customers. The name, Countryside Steel, was chosen along with the tagline “Built for the Long Haul,” which provides a fresh and timeless identity that emphasizes the reliability of the product.
Be sure to give a wave the next time you see a Countryside tank headed down the long, Midwestern roads.