Articles

  • Brand Reach Continues Reaching

    Brand Reach Continues Reaching

    Posted In: Articles

    “Your brand is more than a logo and a tagline.” Brand developers have been repeating this statement since advertising emerged in the 1950s. Today we know that a consumer’s interaction is no longer limited to billboards and televisions spots, and of course, we all know the Internet changed the reach and frequency of advertising. But some professionals still seem to ignore the fact that the rise of social media has exponentially expanded advertising’s reach.

  • Which Social Media Platforms are Right for Your Business?

    Which Social Media Platforms are Right for Your Business?

    Posted In: Articles

    With so many new social media platforms popping up seemingly overnight, the average business owner can easily be overwhelmed. Because so many are available for businesses to connect with their customers, utilizing them all would sacrifice efficiency.

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