At Trilix we are big fans of pizza, so when given the opportunity to redesign Casey’s General Stores’ pizza box, we jumped at the chance. Casey’s General Stores are well-recognized and much-loved staples in many Midwestern communities, offering much more than the typical convenience store. In fact, some would argue their favorite part about Casey’s isn’t their clean stores, friendly service or convenient locations, but their outstanding pizza.
Casey’s wanted a pizza box that reflected the company’s brand image and looked as good on the outside as the product on the inside tastes. Using their “Famous for Pizza” slogan, along with the weather vane that has graced Casey’s designs for years, Trilix developed a new look that’s as warm, fresh and inviting as the pizza inside. (We know, our team taste tested to guarantee this statement.)
In addition to the pizza box design, Trilix has also assisted with scripting new Casey’s radio and TV ads.