When a product isn’t scheduled to launch until mid-decade, creating a website that attracts potential customers and intrigues them enough to continue exploring can be a challenge. Trilix employees never turn down a challenge, though, whether it's a game of shuffleboard or building a website. So, in 2014 we redesigned the Balance GT Soybean Performance System website with specific objectives in mind.
Building an educational site with a modern and technically appealing look was the vision Trilix web developers had in mind during design. Because market research indicates many farmers visit websites on their mobile phone or tablet, ensuring their experience was as flawless as those who visit via a desktop was essential. To guarantee the most impactful experience regardless of device, Trilix designed the site using responsive web design, meaning visitors are greeted with a straight-forward and clean design that adjusts to whatever their viewing window size.
Trilix has also assisted with creating the Balance GT brand look and feel, marketing collateral, videos and media relations efforts.