Challenge Brett to solve any problem, and he’ll find an effective solution every time. As president and chief marketing officer, Brett focuses on crafting the agency’s overall strategy. His analytical thinking and extensive knowledge of the agency also help him oversee the planning, development and execution of our clients’ marketing initiatives. With a keen eye for detail and strong business acumen, Brett constantly seeks ways to deliver messaging, whether it’s through a web application, social media, video campaign or other tactic. An industry and Trilix veteran, he’s been with the agency since its founding.
What is your professional background?
After graduating from Simpson College in 2001 with a degree in business management, marketing and advertising, I immediately got into the advertising industry by landing an internship at Thomas C. Porter & Associates. My internship quickly turned into a full-time position as a media coordinator. While there, I was able to work in a few roles including media planner/buyer and eventually director of internal operations. In 2004, Porter & Associates was acquired by what is today Trilix. I’ve been fortunate to call Trilix my home for roughly 20 years and have worn multiple hats in that time from media director, account manager, accounts director, chief marketing officer, and today, president and CMO. The diversity in roles, clients and industries over the years has really made me a well-rounded marketing professional. A significant part of my role has always been new product/service development, so I’ve been fortunate enough to see the growth of our company through the lens of seeing many of these new offerings shape us into the company we are today.
What is your favorite part of your job?
Hands down, seeing a vision come to life. Taking an initial thought or idea and turning it into the next big campaign, strategy, department or service. I’ve learned over the years to enjoy the process and the people you get to work with each and every day. We have a very diverse set of client industries and specialties, so learning about their unique marketing and communications goals and objectives has really allowed me to assist in identifying and solving those challenges. We’re fortunate to have some of the best client relationships, which makes coming to work fun and rewarding. The absolute best part of my job is seeing how rewarding the work can be and the impact it has on not only our clients but also on our team at Trilix. Being able to contribute to creating a culture that allows individuals to put their best foot forward every day, regardless of the circumstances, is why I choose to do what I do.
What is your favorite vacation you’ve taken?
My family is big on our annual Disney trips, which shouldn’t be a surprise since my wife and I got married at Disney World in 2002. So, I’d have to say any trip to Disney World is my favorite vacation — we’ve experienced quite a few magical memories over the years.