Situation
In April 2010, Trilix was hired to manage Ballet Des Moines’ Facebook and Twitter accounts. Ballet Des Moines wanted to use social platforms to raise awareness about the organization within the Des Moines community and promote their upcoming performances.
Solution
Trilix increased the frequency and relevancy of Ballet Des Moines' Facebook and Twitter updates to get fans and followers to engage in online conversations. Trilix used Ballet Des Moines' Facebook and Twitter pages to promote their Expressions: Romance at the Ballet and The Nutcracker performances. The social media accounts were used to raise awareness about the Ballet II dancers' outreach performances at community events, local schools and shopping centers. Trilix ran trivia contests and ticket giveaways on Facebook and Twitter and reached out to local bloggers to generate buzz about Ballet Des Moines’ performances.
Results
By December 2010, Ballet Des Moines’ social media accounts exceeded the benchmark goals established in the spring. Ballet Des Moines’ Facebook “likes” increased by 69 percent and their Twitter following increased by 56 percent. Trilix was awarded a 2011 Silver NOVA Award for this social media project.
Social media has proven to be a cost effective method for a non-profit organization like Ballet Des Moines to drive their media and public relations efforts and increase their presence in the arts and entertainment community.