Thursday, March 4, 2010, Johnston, IA
Where else can you vote for your favorite Super Bowl commercial and win a trip to Las Vegas? Only at Trilix! Just ask Stacy Davis of Grinnell – she’s the winner of Trilix’s third annual “Super Poll” commercial contest.
Trilix had more than 1,100 participants register for the online poll – the most in the contest’s history. The polls opened the morning following the Super Bowl and more than 68 percent of participants cast their vote. It was a close race, but the Snickers® commercial featuring Betty White took first place and the Doritos® “Keep Your Hands off My Doritos” placed second.
Advertising is such a large component of the big game and Trilix wanted to allow people to analyze commercials and vote for their favorite one. Commercials are developed judging on their selected consumer audiences, so we figured why not let the consumers judge the commercials?
President Todd Senne made appearances on WHO-TV, SoundOff and KXNO radio to evaluate the commercials played. He discussed statistics, advertising tactics, strategies, key messages and consumer interests.
We hope the participants enjoyed the contest – get ready for Super Poll 2011!
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About Trilix
Trilix, Johnston, Iowa, is a strategic marketing consultation firm offering online and traditional creative services. Trilix clients include Iowa Heart Center, Iowa Speedway, EMC Insurance, National Pork Producers Council, Metro Waste Authority, Stine Seed Company, and Iowa State Fair. For more information, visit the Trilix Marketing Group Web site, www.trilixgroup.com.