A lot of people ask me why I closed Genesis Marketing and Research, Inc. and joined Trilix Research after 9 years. The short answer is that it felt about time to do something different. Why? The economy had gotten tougher the last couple years, clients were tightening their budgets more and I was getting ready to do something different in my life. As many of you know, my life has changed drastically in the past two years and I wanted to make some changes to embrace and enhance my new life. Trilix Research offers me the great opportunity to interact with bright, creative people daily and to actually see my research and strategy implemented.
Fortunately for me and my clients, Trilix was open to the idea of having me join them to start a research division. I have known Todd Senne for almost 20 years and trusted both him and his partner, Ron Maahs. In short, these two have grown Trilix Marketing to where it is today with nearly 30 employees by being good to their employees and their clients. Few agencies have done so well in recent years.
What does me joining Trilix mean to customers of Trilix Research? Your research will be completed to the same high standards as we had at Genesis Marketing and Research, Inc. We will use the best research methodology to match your research need. The work will be done accurately and the research projects will be competitively priced. If you are a former client of Genesis, you will not see big price changes on similar projects done in the past.
Best of all, Trilix has more resources to help you. Resources come in the form of talented people, the investment in new technology and creative problem solving. Our full-service research capabilities allows us to offer focus groups, online surveys, telephone surveys, advanced research techniques and fast turnaround times. With all of the additional support backing me, Trilix Research will serve your client needs even better than before. I am excited to be working at Trilix and excited to be working with many of my former clients and many new ones as well.