Who is Your Company Talking to?

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For the past few years, advancements in social media have taken the marketing world by storm. Who’s reading my blog? Who’s reading my Facebook posts? Should I even be on Twitter? Why check into places? What’s Google+?

To answer your questions, we pulled together social media statistics with the help of Arik Hanson, APR’s blog.

Why are there so many blogs? Are people reading them?

You can reach out to influential bloggers who write about topics that would interest your audience. They can help promote your services and products in their posts. However, it is important to treat bloggers like journalists — respect their time and really understand their blog’s purpose and community.

Tell me a little bit about Facebook. How can my company benefit? (Source: Tom Webster, The Social Habit)

  • Facebook is used by more than half of Americans (older than 52 years old).
  • One in four social media users follow brands, products or services. Eighty percent of those people said Facebook is the platform they use to follow companies.
  • Twenty-five percent of social media users said Facebook is the platform that influences their buying decisions the most.

Use Facebook to help tell your company’s story. Facebook is a great place to share photos, videos or links that are relevant to your audience. Build a fan base, interact with your audience and listen to what your customers are saying.

How can 140 characters even make an impact?

  • We understand. Let’s talk Twitter. According to Twitter’s blog, 200 million tweets are sent per day.
  • There were 460,000 new accounts created per day in the beginning of 2011.
  • Currently, the TPS (tweet per second) rate is 7,196. This record occurred during the United States vs. Japan Women’s World Cup championship game on July 17, 2011.

Twitter is basically a micro-blogging platform. Use it to share links (use a link shortener, such as bit.ly, so you can conserve characters and track your analytics), updates or even photos. It’s a great tool to spark conversation and engagement between customers or other businesses.

What platform are people using to check into my business? (Source: Dan Zarella, Hubspot)

  • Fifty-five percent of mass consumers said they would check-in using Facebook places.
  • Six percent of mass consumers said they would check-in using Foursquare.
  • Ninety percent of “early adopters” said they would check-in using Facebook places.
  • Twenty-two percent of “early adopters” said they would check-in using Foursquare.

Set up a venue on Foursquare, Facebook pages or any location-based social media platform for your business. Offer “specials” for the Mayor and other loyal customers. Allowing people to check into your business can help you understand who your audience is and why they are visiting you.

What is Google+? (Source: Stan Schroeder – Mashable.com)

  • Google+ is a new social media platform that was launched just on June 28, 2011.
  • It is the fastest-growing social network of all time with more than 10 million members already.
  • A few key features include: Circles (friends), Spark’s (recommendations based on your interests), Hangouts (video chat), Photos and a Profile (very similar to all other profile pages).

Google+ is rapidly growing users and they are adding new features, like verified profiles for brands every day.

My company has just one social media platform. Should we be using more? (Source: Tom Webster, The Social Habit)

  • Yes. Social media reaches the majority of Americans (older than 12 years old).
  • Fifty-two percent of those Americans have more than one social media platform.

Using multiple social media platforms allows you to reach different audiences. Formulate a social media plan for your brand to make sure that your messaging and visual branding are consistent across every platform.

We hope this helps you understand how you can use social media to promote your brand, business or company. If you have questions, feel free to contact us, and we’ll help guide your social media efforts.

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