June 29, 2010
Posted by: Trilix
When your sales team has a marketing challenge or opportunity, who are they calling? If you’re like many of today’s companies, there’s likely no one to call on, so your sales people end up doing the work themselves. Unfortunately, this is all too commonplace in today’s environment.
Left with no clear marketing leader, it’s every (sales)man for himself.
When marketing responsibilities are distributed across your entire sales force — with dozens of individuals creating their own ads, presentations, literature and more — your brand, message, best practices and value proposition can become frayed and inconsistent. And without a consistent message and position, you may be better off doing no marketing at all.