Everywhere you look, you’re inundated with advertisements. The average American is exposed to 3,000 online, radio and television ads per day. So how can you break through the clutter and ensure that your marketing message reaches your target audience?
Meet Trilix’s Media Department.
Trilix’s professional media buyers have tools and programs designed to help them get the most bang for their clients’ buck. Our professional media buyers use software that integrates with Nielson and Arbitron ratings to identify the spots that are most likely to reach your target audience. This allows our media buyers to dedicate more time to exploring new opportunities to promote your business and fulfill your needs.
What can Trilix’s professional media buyers do for you? Our media buyers work with the creative, interactive and public relations teams in the initial planning stage of your marketing campaign. This ensures that your messaging is consistent and each ad purchase moves you toward your end goal. Our buyers take the time to get to know and understand your target audiences, competitive environment and current vendor relationships so they can plan an effective media schedule within your budget.
The rapid growth of online advertising has changed the media buying game over the years. Trilix’s media buyers pride themselves on staying ahead of new trends and technologies to help you maximize your ad exposure and reach. They can help you integrate social media and online ads into your buys. Our buyers can also help integrate sales promotions into your media purchases to provide added value.
Trilix’s media buyers are always seeking out new opportunities and bringing innovative ideas to our clients to ensure they are running effective media schedules. But, the most valuable asset our media buyers bring to the negotiating table is the relationships they’ve cultivated with ad reps that ensure our clients get the best ad buys available.
Want to learn more? Contact Media Director Heather Weaverling at hweaverling@trilixgroup.com and let Trilix’s Media Department create an effective schedule to complement your marketing communications plan.