April 13, 2010
Posted by: Trilix
Too often, companies claim to be “market leaders” but when it comes to their marketing and advertising, they behave much more like market followers. Your biggest competitor just started running ads in a national trade pub? Me too! They have a big booth at the industry trade show? Yes, me too please!
Not so fast.
Don’t assume they’re smarter. Don’t assume that what’s good for them is good for everyone. And definitely don’t assume that being a follower is the path toward market leadership. Make reasoned decisions and do the right thing, not the popular thing. Watch the competition. But don’t follow them.