October 19, 2010
Posted by: Trilix
At the core of every marketing message is a promise. Prospects are being told that little (or big) problem they're having is solvable.
But how is a marketer to know if they're solving the right problem.
Ask the sales team. And the service department. Even ask the customers themselves. Formal focus groups can get to the heart of the issue, but sometimes all it takes is a quick phone call to a couple of customers. They'll reveal where it hurts. With that knowledge, finding the cure is easy.
Trilix is a full-service advertising agency headquartered in the Midwest with expertise in helping manufacturers market effectively and drive sales success. Learn more at www.trilixgroup.com or email Todd Senne at tsenne@trilixgroup.com.