Most companies have had a Website for 10 years or more. They’ve probably completely revamped it two or three times. And they’ve probably never really found the pot of gold at the end of the cyber rainbow.
That’s because they built an online brochure or a reference shelf, not a sales or lead generation tool.
But like all other marketing tools (and it is a marketing tool, regardless of what IT says), a site’s primary goal should be converting cold prospects into warm leads. Can it have other uses and be a deep resource of content about a company and its products? Certainly. But don’t let that get in the way of closing business.
Trilix is a full-service advertising agency headquartered in the Midwest with expertise in helping manufacturers market effectively and drive sales success. Learn more at www.trilixgroup.com or email Todd Senne at tsenne@trilixgroup.com.