Most manufacturing companies operate using some sort of distributed sales force and dealer/distributor network — a situation that creates as many problems as it solves. One issue that arrives all too often is when customer data exists solely on the laptops and BlackBerry smartphones of the sales team. Dozens of individuals with dozens of databases… not a single one of them complete.
And if a sales person leaves or their laptop crashes… that data is gone.
By storing all your sales and marketing contacts in a single, web-accessible database, you ensure that this most valuable of resources can’t go missing. You also allow for sharing of ideas, tracking of company-wide initiatives, measurement of marketing efforts and more accurate sales projections. It’s amazing what a little sharing can do.
Trilix is a full-service advertising agency headquartered in the Midwest with expertise in helping manufacturers market effectively and drive sales success. Learn more at www.trilixgroup.com or email Todd Senne at tsenne@trilixgroup.com.