Though much of today’s business can be handled via phone, email or web conferencing, the value of face time with clients and prospects will never diminish. That’s not only face time over a conference table, but also in a casual setting where the most important topic might be the scores from last night’s game or an upcoming vacation. A company event can be a great stage for connecting on a personal level while offering your guests networking opportunities.
Whether it’s your organization’s anniversary, you’re touting a new service or you want to show off a new building, think “theme” when it comes to planning an event.
Consider all the pieces that should work together to create your desired atmosphere. Do you want outside casual? Maybe a beach theme is best. Something formal for a big announcement? Maybe a sit-down dinner works better. Think of your audience and what they’d most enjoy, as well as what you’re trying to achieve.
Getting people to your event is half the battle, so focus heavily on your communications pieces. They should look and sound great, so use creative, colorful language to relay what’s in store. Consider save-the-date cards, and plan on multiple touches before the event. That might include a printed invitation, a follow-up email reminding guests to RSVP and another email reminder a day or two before the event. Trilix has created microsites designed with event themes where guests can find information and RSVP.
For the event itself, carry the theme through everything you do, from the decorations and food to signage and music. Don’t forget promotional items or giveaways that guests can take home. Also, designate a team member, or hire an agency like Trilix, to plan, design and manage the event details and the day-of activities. Put someone else in charge so you and your management and sales team are free to focus all attention on your guests.
For ideas about making your event memorable, contact us.