May 11, 2010
Posted by: Trilix
The primary goal of a manufacturer’s marketing efforts is to generate leads for a sales team and dealer channel. Educating the marketplace, positioning products versus the competition and brand building are all parts of the message… but the end goal is the same. Sell more stuff.
One thing many marketers are forgetting to do: Ask the sales team for marketing advice.
It’s commonplace to find an organization that has completely separated the two disciplines. But their job is to feed each other. Marketing feeds leads and awareness to sales, and sales feeds market insight and customer feedback to marketing. It’s a perfect circle. Ahhh… the symmetry. Make it happen.