April 20, 2010
Posted by: Trilix
Some of the most powerful and influential people in the industry don’t work for a manufacturing company. They don’t work for the trade association and they don’t work for the government or a university. They write and edit the industry trade pubs.
Having good relationships with the writers and editors of industry trade pubs is essential.
These pubs are hungry for content. They need stories to tell. And if you’ve got a compelling one (hint: you do… we promise), they’ll likely be happy to tell it for you. Complete with the perks and benefits that come from a third party endorsement.