May 04, 2010
Posted by: Trilix
Times have changed… and how quickly it’s happened. 2007 might as well be two decades ago. Marketing strategies have most certainly shifted in response to the changing economy. Marketers have been forced to cut back, put projects on hold and maybe even cut staff. But chances are they haven’t done the one absolute imperative in tough times…
They haven’t changed their marketing message. (Have you?)
Regardless of how a company is doing, its customers are likely struggling. Their pain points have changed. They have different needs than they had 12-18 months ago. And if marketing hasn’t changed to address those new pain points, then sales are being left on the table.