April 27, 2010
Posted by: Trilix
It’s not any big secret, so we’ll just say it. The economy stinks right now. And as much as they say “don’t cut marketing when the economy tanks,” most marketers are being forced to make cuts. It’s only prudent, we understand.
But are the right things being cut?
Be sure to maintain a presence in the big pubs and shows. Be visible. And don’t stop communicating with current customers. #1 rule of a downturn — retain current customers. And lastly, focus on those efforts that can be directly tied to sales — e.g., trim sponsorship budgets but keep up lead generation.