When I was 12 years old, I watched you create ad campaigns. I thought it looked like fun and besides that, Elizabeth Montgomery was hot. Needless to say, you sold me on a career in advertising. Like most great salespeople, you neglected to mention a few things about the product.
For example, you never mentioned that I would have to deal with technology beyond a legal pad and a number 2 Ticonderoga pencil. You never mentioned that I would have to write off the time I spent on a new business pitch, let alone the possibility of losing that pitch! You never mentioned that I might have to attend a trade show and manage a booth. You never mentioned that I would have to discuss billing invoices with a client or the fact that there might be invoices! You never mentioned that I would spend my days scouring through page after page of marketing research. You never mentioned that I would have to sit through an Addy Awards show.
Although there are days that I wish deadlines could be extended, budgets could be enhanced and ideas could flow with a twitch of the nose, this business you sold me on has its rewards. The ability to work with an interesting cast of characters. The opportunity to help companies and organizations reach for the stars. Most of all, the chance to neglect to mention a few things to the students who call for advice.